HOW TO USE PREDICTIVE ANALYTICS TO IMPROVE MARKETING SPEND EFFICIENCY

Advertising Campaign Optimization for Shopping BrandsAdvertising campaign optimization is the process of making changes to a digital marketing campaign based upon data. This could be tweaking ad copy, adding new audience segments or ensuring your product catalog is up-to-date.

Marketing Campaign Optimization for Shopping BrandsAd campaign optimization is the process of making adjustments to a digital ad campaign based on data. This could be tweaking ad copy, adding new audience sections or ensuring your product directory is updated.It's a continual process that allows marketing professionals to verify that their electron